THE COURSE
The PR Mastercoach course will take from a blank page to successfully securing media coverage CONSISTENTLY.
The course is designed especially for small business, charities, start-up brands and those looking build personal brand awareness. Any brand, business or being can benefit from PR.... this course teaches you how!
Across 5 modules, The PR Mastercoach will guide you step-by-step to understand, create and then put your PR plan into action.
It's easy-to-understand and includes all the downloads and worksheets you need to make it happen.
WHAT YOU'LL LEARN
Across 5 modules, you will learn step-by-step how to:
- Understand your audience and who you want to reach
- Find and develop an engaging story that will appeal to the media and your audience
- Get to grips with the media, including who to speak to and when
- Create content and assets that actually get used
- And then, how to approach the media to get real results.
WHAT'S INCLUDED
Each of the five modules come with useful templates and tip-sheets that give you everything you need to build and run your own PR successfully, including:
- Understanding your audience worksheet
- Storytelling worksheet
- Media list template
- Press release templates
- Content and asset guidelines
- Weekly PR 'to do' list
The PR Mastercoach course can be upgraded to SUPREME, which includes 4 one-on-one, one-hour coaching sessions with the Mastercoach, to help create your PR plan and put it into action.